According to the AFP Fundraising Survey, more than 50% of all non-profit organizations use the internet to solicit gifts. But the true power of moving your fundraising campaign online is the ability to integrate communication, administrative, and reporting responsibilities under a single campaign management tool. Using a comprehensive online giving platform allows you to simplify the collection of donations and increase donor satisfaction. By soliciting - and processing - payments online, you provide your donors and supporters the opportunity to respond at their convenience, while also reducing the time and costs associated with phone solicitations, fundraising events, and mail campaigns. Electronic fundraising tools help you serve donors more effectively, and increase the likelihood of fundraising success. Online fundraising tools allow you to fully utilize the power of the internet to: Increase Fundraising Success:
Integrated communication tools allow fundraisers to reach out to more people for support, resulting in a larger audience for your message. Online giving also increases convenience by allowing your participants to donate 24 hours a day, 7 days a week. Increased Fulfillment Rates and Reduce the Cost of Collections:
Because donations are made via credit card, funds are immediately deposited in your account. This results in less time spent following up on default and unfulfilled pledges. Increase Service Levels
Reduce costs and time spent on managing a campaign by minimizing design, production and mailing expenses. By moving online, your volunteers will have more time to interact with new and existing donors, and less time performing manual processes such as data entry and following up on unfulfilled donations. Electronic giving is a multi-step process; not only can you solicit support, you can make it easier, faster, and more secure for your donors to support your campaign. Online giving tools allow you to focus a greater portion of your time, energy, and donor contributions towards your purpose. |
